With a great team, we can all succeed!
Raeann Pellerin
Skills and Contributions
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Business Management
From managing college bookstores to owning three businesses, I have developed the skills for everyday tasks and long-term projects to achieve business goals.
Services include, but are not limited to:
• Budget management
• Microsoft & Google Suite/Workspace
• Project development/management- organizing workflows, setting & meeting deadlines with clients and team members
• Quickbooks/Freshbooks - invoicing, payments, estimates, reconciliation, data entry, collecting payments (accounts receivables)
• Collaborate with internal departments to keep all clients’ projects on task
• Review, analyze, and report on clients’ predetermined metrics. Make suggestions as needed
• Manage a team of up to 15
• Train franchises on how to use proprietary software for business management and growth
• Multi-task to develop and manage multiple employees and clients
• Can see the bigger picture while working with individual tasks and goals
• Track billable/non-billable hours for clients from myself and team members
• Developed new member benefits and helped explain them to the chamber membership
• Tracked and followed up on referrals and leads - instrumental in designing follow-up procedures
• Kept schedules and appointments for key employees for events, sales calls, etc.
• Exceeded sales goals and reduced expenses
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Marketing
I have been in marketing since 2007 and have developed my skills as the field has changed since I began. I received my Master's Degree in Marketing and Certificate in Social Media Marketing from Southern New Hampshire University. I continue to educate myself on new opportunities to help small businesses grow.
Services include, but are not limited to:
• Website Maintenance (Squarespace, Etsy, WordPress)
• Email marketing (Constant Contact, MailChimp)
• Social Media Management (Posting, Engagement on Business Pages, Hashtag development) - Facebook, Instagram, TikTok, YouTube
• Review Management
• LinkedIn Management
• Canva graphic and video creation
• Google Business Profile development and fulfillment
• Analysis of analytics on Google/Email/Website
• CRM Management - HubSpot, Constant Contact, Active Campaign
• Product/Service Photography
• Handwritten Thank you cards for clients as needed to their customers
• Blog creation, review, and posting
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Small Business Growth
I have made it a personal mission to help small businesses become educated in areas that they need to be better versed in.
Services include, but are not limited to:
• Business marketing audit
• Connecting Businesses to other contacts that can help them in their situation
• Connected businesses with State and Federal support as needed
• Business Coaching
• Marketing coaching through local chambers
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Client/Customer Satisfaction
Services Included, but were not limited to:
• Communicated with clients to ensure all their needs were met
• Built strong client relationships to maintain current business
• Cultivated new business relationships
• Resolved concerns with a high level of diplomacy
• Generated cost analyses for prospective clients
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Event Management
I have created events for national speakers to educate small business owners and job seekers, golf tournaments, business after-hours, government discussions, and more. Utilizing a system of tools to create, promote, gather sponsors, and host the event, I have successfully reached new audiences.
Services include, but are not limited to:
• Created and executed up to 24 events per quarter
• Using promotional tools such as social media, websites, email, and Eventbrite to promote the event
• Developed and communicated with co-hosts and sponsors to make the event successful - timelines, expectations, and marketing materials
• Used Zoom/GoToWebinar/GoogleMeet to host conferences, virtual networking, workshops, and meetings
• Updated conference slide decks, and communications, created brochures, conference books, and more
• Researched and developed new co-hosts/sponsors for the events
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Software Knowledge In
File Management: Dropbox, Google Drive, OneDrive
Websites: WordPress, Squarespace, Etsy, Google
Email: Constant Contact, MailChimp, Google, Yesware
Social Media: Instagram, Facebook, TikTok, YouTube
Social Media Planning/Management: Hootsuite, Constant Contact, Buffer, Facebook Meta Business Suite, Planoly, Trello
SEO: Google Trends, Ubbersuggest, Google Alerts
Brand Reputation: LinkedIn, Google Alerts
Digital Skills: Google Docs, Sheets, Slides, Microsoft Suite
Calendar: Calendly, Google Calendar, Outlook
Financial: Quickbooks, Freshbooks, Quicken
CRM: Constant Contact, Squarespace, Active Campaign
Virtual Meetings: Zoom, GoTo Webinar, Google Meet, Remo
Event Scheduling: Facebook, Eventbrite, LinkedIn
Graphic Design: Canva, Illustrator
Photo: Lightroom, Photoshop
Project Management: Google Docs, Basecamp
Flyer Creation: Microsoft Word, Adobe Illustrator
Professional Experience
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June 2021-Present
Senior Account Manager
• Communicated with clients to ensure that all of their needs were met
• Built strong client relationships to maintain old business while cultivating new business
• Collaborated with all internal departments to verify clients’ needs are being met
• Resolved complaints and kept track of processes that pertain to the client’s desires
• Strong customer service and interpersonal skills for dealing with different types of customers
• Review, analyze, and report on the client’s predetermined metrics
• Managed multiple team members for time management
• Multi-tasked to handle multiple tasks and clients at once
• Provided attention to detail and organization skills to keep all projects on track
• Created graphics for the business page to post on holidays, about products for sale, and services
• Tracked billable hours & non-billable hours for clients
• Created and wrote thank you cards on behalf of clients to send
• Answered reviews that came into the company and for the clients
National Event Coordinator
• Created from scratch 24 events per quarter for speaker
• Interfaced with co-hosts to make sure they received all marketing materials, understood timelines, and adhered to registration commitments
• Updated websites to keep events up to date
• Edited client’s websites as needed
• Found new co-hosts in the territory for the speaker to increase outreach
• Explained the program we offered to potential co-hosts
• Created graphics for partners to use for marketing the events
• Kept to a timeline of 20+ tasks per event
• Processed the post-event, billed appropriate contacts
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January 1, 2020 – November 30, 2021
• Created a platform to host virtual events once COVID closed offices
• Held virtual networking events, workshops, and conferences
• Provided support to local businesses in the community
• Created flyers, emails, and social media posts for events that were scheduled
• Photographed events and shared them on social media
• Created and implemented mailings to the membership
• Recruited new members
• Developed member benefits and helped members navigate them
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June 2, 2014-December 31, 2019
SERVPRO® of Lawrence (MA), “The Andovers” (MA) and Salem/Plaistow, NH SERVPRO® Haverhill/Newburyport
• Developed and launched the websites for all three franchises through a variety of marketing efforts to increase SEO and visibility.
• Created and maintain social media platforms (Facebook, Twitter, and LinkedIn) and search listings based on individual goals for each franchise
• Track and follow-up on referrals and leads--instrumental in designing follow-up procedures.
• Represented the company as The Chamber of Commerce Ambassador
• Launch email marketing campaigns
• Train and coach staff at 16 franchises to support and optimize their marketing and administration departments
• Plan and coordinate all company events
• Provide photography services for website, social media, and events
• Planned, found sponsors and photographed annual golf tournament for 5 years
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July 8, 2013-May 31, 2014
• Developed and maintained social media marketing campaigns
• Created marketing materials for products lines
• Assisted in scheduling, setting appointments, and following up on leads
• Ordered and tracked office equipment installations
• Assisted customers with billing and service issues as well as with supply needs
• Generated cost analyses for prospective customers
• Served as a liaison between customers and Xerox
• Managed customers’ transactions and order histories
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August 2003-May 1, 2013
• Promoted twice within 2 years.
• Maintained the store’s Facebook pages, email marketing, and in-store print marketing
• Exceeded sales goals to over 3 million dollars and significantly reduced expenses
• Created and presented budget reports for the Barnes & Noble home office and their clients
• Responsible for store merchandising, curated displays and controlled inventory management
• Participated in monthly sales meetings to ensure that the company’s target goals were met. Generated ideas for increasing sales and improving customer satisfaction
• Scheduled and publicized book signing events
• Served as a liaison between the school community and the store
• Exhibited a high degree of diplomacy in resolving problems without sacrificing customer relations
Education
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Southern New Hampshire University
Manchester, NH
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Southern New Hampshire University
Manchester, NH
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Merrimack College
North Andover, MA
National Honor Society in Psychology (Psi Chi) and Sociology (Alpha Kappa Delta)
Offices held
MerrimAction - Secretary, VicePresident, President
Jazz Band - Secretary, Saxaphone player
Volunteer
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Board Member
2021-Present
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In coordination with the Greater Newburyport Chamber of Commerce
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Community Action Response Team
April 2018-2020
Training received: Narcan administration, CPR/AED, Traffic Control, Stop the Bleed, ICS 317 - In the field training form FEMA
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Dress to Impress Gala
Michael B. Christiansen Drive Against Child Abuse
Miss NH Golf Tournaments, Pagents, Bootcamps
Neighbors In Need
ADA Tour de Cure